TeamHEALTH’s new look
2 November 2017
TeamHEALTH has grown and evolved significantly over the last 30 years and we want our brand to truly capture our story and dynamic future.
As a mental health provider we are moving into a new environment, The National Disability Insurance Scheme, which makes it even more crucial that we amplify and communicate who we are, what we do, and how we do it.
TeamHEALTH is well respected in the community and very prominent in the mental health sector with strong foundations and history. This is why we have retained our long standing and well-known name.
The only thing we have changed is the way we write TeamHEALTH. The rationale for this is that we want to emphasise our focus on HEALTH while acknowledging that we very much operate as a team. We recognise that all types of health play an important role in mental health.
The iconography represents the energy of emotion and thought abstractly in the shape of a human brain – emphasising that TeamHEALTH specialise in mental health services. The colours and shapes are intense and swirling, constantly in motion but also transforming – mental health is ever-changing.
The cool and calming colour of the typography is paired with the bright and fresh colours of the iconography to create a sense of balance. While the green and blue tones portray tranquillity and security, the yellow and orange conveys optimism and hope.
The logo type has an organic feel, with playful curves and angles that has a bold, almost bulbous shape which is approachable and welcoming.
What does our tagline mean?
Supporting people with their mental health is an exploration of change. Like any journey, it’s what we learn on our travels that is important, not the destination itself. We recognise that recovery does not equate to the elimination of an illness, but to being empowered and supported to live your best life. To get back up after setbacks, and feel optimism that you can reach your goals.
As a holistic (person-centred and strengths-based) mental health service provider, no organisation is better placed in the Top End than TeamHEALTH to support participants on this journey. With dedicated staff offering a range of skills and experience, we have your wellbeing at the centre of everything we do.
That first step, to reach out, is so crucial and that’s where the transformation begins; opening new paths of possibilities. This is an authentic proposition, which TeamHEALTH has proven they can deliver on with care and empathy for over 30 years. In the next few months we will be working hard to roll out our new brand in all our collateral and resources.
This marks a new milestone for TeamHEALTH as we strive to achieve our ongoing vision “That all people lead a full and valued life.”
We have come a long way in the past 30 years and we are moving forward with a new sense of purpose demonstrated by our new brand.